Strategic Digital Transformation of Pesantren: Disseminating Islamic Wasathiyah Values Through Online Media
DOI:
https://doi.org/10.31538/ndhq.v11i1.346Keywords:
Digital transformation, Islamic Wasathiyah, Online Media, Pesantren, Adaptive OrthodoxyAbstract
This qualitative multi-site case study examines the strategic digital transformation of Islamic boarding schools (pesantren) in disseminating Islamic Wasathiyah values through online media. Pesantren face the dual challenge of maintaining theological credibility while navigating algorithmically-driven digital environments that prioritize engagement over scholarly depth. Focusing on Pondok Pesantren Annuqayah and Pondok Pesantren Nurul Islam in Sumenep, East Java, the research investigates values disseminated, strategic approaches, and the effectiveness of online media in Islamic Wasathiyah education. Data were collected through participant observation, in-depth interviews with 47 participants, and documentation analysis from December 2020 to October 2021. Within the scope of this two-site qualitative study, findings suggest that both pesantren effectively disseminate four core Wasathiyah values: national commitment, tolerance, anti-radicalism, and cultural accommodation. Strategic approaches include centralizing social media accounts, forming an editorial team, and providing digital literacy training, using Hambrick and Fredrickson’s Diamond Model. Effectiveness is indicated through substantial growth (5,098 and 2,049 subscribers, respectively) and high audience engagement. The study contributes by distinguishing “Pesantren Online” from “Pesantren Virtual” and by introducing the concept of “adaptive orthodoxy” as an emerging framework for understanding how traditional institutions engage with digital environments while preserving core identities. Findings offer practical frameworks for traditional religious educational institutions seeking to leverage digital platforms without compromising institutional mission
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